In this INSIGHT-BLOG podcast Professor Julie Pitcher-Giles talks to us about how small businesses in NL provide a special set of socially responsible services to their communities, like extending lines of credit, or even supporting competitors in times of need. We discuss research on this topic and how strategic planning can potentially assist in the ability of small businesses to provide these services. We also discuss approaches to conducting research interviews that help break down barriers between researchers and business owners.
Professor Giles teaches as part of Grenfell Campus’ Business Administration program and is currently completing a PhD at the University of Leicester on this subject.
